Elections involving incumbents aren’t supposed to be this
close. Yet, with less than a day left, all the polls are
within the margin of error. A dead heat. Impossible to
call. Are we on the way to another 2000, but with more
lawyers?
Quite possibly, but more likely is one of these candidates
will emerge with stronger support than the polls see.
Indeed, there’s a growing belief that surveys, as we know
them, are antiquated and not particularly accurate.
One problem is polls rely on most-likely voters – in other
words, people who participated in the last election. This
cycle there is a particularly huge number of first-time
voters – an estimated 12 million. Those people are
completely out of the pollsters reach, and no one knows if
they are voting out of disgust with Bush, or fear of a
weakening America. Or if they’re simply 18.
A second problem that is growing worse is the generational
gap in the current surveys. You see, polls are conducted on
landlines. Larger and larger segments of the population
don’t even have landlines, getting their Internet via cable
and their communication via cell phones. These folk are
usually from the younger generation, one that in recent
years hasn’t been politically involved, but this year finds
Iraq, the possibility of a draft, and the degradation of
the environment rallying issues (much more so than the
public at large). Conversely, if you happen to be an
up-and-coming business leader you are unlikely to let the
neo-hippies on your dorm floor vote without counteracting
them.
It’s hard to accurately gauge how many people are
underrepresented in current polls. In addition, the
different companies have greatly varied practices, i.e.
Zogby makes an effort to get proportional party
representation equal to recent voting patterns, while most
of the others do not take declared party into
consideration. Small changes in wording can also greatly
affect the resulting replies, and each company is asking
different questions.
In the early part of the 20th century telephone polling was
invented, but it had a rough beginning. Back then only the
wealthy had phones and, like today, they tended to vote
Republican. Survey numbers were skewed and just wrong until
the phone became cheap enough to be owned by most
households. Now polls face a similar problem, only this
time they are behind the curve. John Zogby, the CEO of
Zogby polling, is talking about moving more towards
Internet surveys and has already started experimenting in
that direction. In an open letter he wrote in September,
though, Zogby openly admits that polls in today’s age
aren’t the accurate representations they once were. Times
are changing.
Break it all down, and you realize something; this election
isn’t likely to be decided by the undecided. This race is
going to come down to people who haven’t been in a voting
booth before, by the dot-commers who spend their time glued
to a Nokia, the college kids who don’t bother with phone
lines when they’ll be moving again in 9 months. Those who
haven’t yet given an opinion will decide this election. The
only reliable way to find out what they want is coming this
Tuesday. This is more exciting than a dead heat – this is a
complete unknown.